Sales Force is the most expensive promotional resource of a Pharma company. Pharma companies needs the most effective sales force to generate higher sale revenues. In the current dynamic market environment the role of sales force is changing rapidly.
Sales Force is responsible for delivering the marketing message, physician information and educational support and thereby building a sustainable relationship with the physician.
Apart from this the sales force should be capable of delivering detailed, customised and comparative information to the Physician. Therefore the sale force should be equipped with correct set of skills to play these vital roles.
