Marketing Coach

Marketing is defined as “the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit.  Marketing identifies unfulfilled needs and desires. It defines, measures and quantifies the size of the identified market and the profit potential. It pinpoints which segments the company is capable of serving best and it designs and promotes the appropriate products and services.”

Therefore, it is very clear everyone in the organization must drive marketing and more so by the marketing department .Product/ Brand manager plays a very vital role in this context and optimising Marketing is of paramount importance.

Most often in Pharma industryPM/MM may begin the career as a management trainee or absorbed from the sales team and rise through the hierarchy and over a period reaches the position of GPM/MM in different organizations with a varied marketing culture. During this journey, there are strong beliefs starts setting into the mind based on the marketing practices he/she dealt with the organizations he or she worked with and consider these practices are the best.

Hence there is a definite need to align the marketing teams and it is extremely critical to bring a standardized marketing process through which the Marketing Philosophy is built in the organization, making it more robust and sustainable. Exeo consulting bring in a rich real life past experience of more than five decades with a proven track record of Brand Building , strategic marketing can play the role of a Marketing Coach and we believe these interventions have to be on a continuous for a minimum of six months to one year period for yielding better results.

We as a Marketing coach helps the marketing teams in the following ways:

  • Stay focused on the things that matter most in helping achieve the marketing goals through Brands
  • Stay ahead of the learning curve so that the Marketing Team don’t have to spend all of your time trying to learn “all things” marketing.
  • Eliminate a ton of trial and error by sharing strategies that they have seen work through.
  • Implement the marketing strategies more efficiently and effectively so that the marketing team can optimize the results faster.
  • Hold the Marketing team  accountable for the  goals by helping to stay on track
  • Develop long-term plans that will allow the Brands to scale and grow