In a typical Pharma Industry scenario, a Sales person starts the career as a Medical Rep and grows through the hierarchy to first line and second line and into larger roles like NSM etc. During this journey, he gets trained on the job as well as through structured programs that is focused predominantly his domain area that is sales and people management. Most often the Sales Teams comes from different organizations with varied operational and marketing practices and his exposure to standard marketing processes are very much limited. In order to bring the strategic thinking in sales teams we have designed a comprehensive workshop to equip with them the core concepts of Marketing.
THE BENEFITS OF THE PROGRAM
